The LSSA Mission:

Survival (Swim Float Swim) training for children in order to prepare them to self rescue in the event of a water emergency.

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The Method:

LSSA focuses on child behaviorism & psychology principles such as positive reinforcement through conditioning to achieve sensory motor skills in preparing your child for swim float swim methods of swimming.

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The Story:

LSSA was founded in 2013, after the Laneys had a few friends over to their backyard pool and a water emergency occurred while the parents played with the children in the pool. Their friend’s young son Carter took his floats off and jumped back into the pool while his dad was turned the other way playing with his other child. Fortunately, Carter is alive and thriving, but he was an epiphany that me us recognize that arm floats have the potential to harm our children and that traditional swim lessons aren’t enough.
Allison began searching for survival swimming lessons for their first son. They quickly learned that the nearest option was in Mobile, AL. Committed to the challenging drive 1.5 hours each way, Allison’s now friend & mentor in Mobile encouraged her to bring this specialized swimming to the MS Gulf Coast. Allison enrolled in survival swim instructor training and spent over 150 hours in the water training, with 100 hours of classroom study during 5 weeks in Atlanta, GA with a master instructor formerly known as Infant Aquatics.

In July 2013, LSSA opened the pool as the first and only survival swim school on the MS Gulf Coast and trained its first 25 students. With the addition of 4 new instructors, Amanda in 2015 (retired), Lacy in 2017 (retired), Kayla in 2022, and Shelbie, Mallory and Sunny in 2023, LSSA will continue to be the premier survival swim school on the coast and is on track to train over 300 students this year.

The commitment that you make to assure your children are prepared in the event of a water emergency is the same commitment that Allison, Kayla, Shelbie, Mallory, and Sunny have made for their children. Lessons are not easy, however they are always productive. Rest assured that you are embarking upon the most successful swimming lessons on the Gulf Coast and the safety of your children is considered above all else.

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The Team:

Allison – Founder and Master Instructor (Gulfport)

Allison received her survival swimming training from Infant Aquatics however she is no longer an affiliate. When she is away from the pool she operates multiple other small businesses. She is a Family Nurse Practitioner specializing in functional medicine, and an advocate for preventive medicine. She has been married for 17 years to her husband (Greg) and together the couple has four children.

Allison performs her lessons at the Gulfport pool located at 17218 Doc Lizana Rd.

A 6 week session is $678 total ($198 registration fee due at sign up, then $480 on or before day 1). A 3 week session is $339 total ($99 registration fee due at sign up, then $240 on or before day 1).

All payments are non-refundable.

SIGN-UP in GULPORT (Allison)

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Kayla – Instructor (Long Beach)

Kayla is an entrepreneur and franchisee of LSSA. She holds a business degree from the University of Southern Mississippi and was a long time customer of LSSA until joining the team in 2022. She is married to her husband David and together they share three children.

Kayla performs her lessons at the Long Beach pool located at 1018 Castine Pointe Blvd.

A 6 week session is $678 total ($198 registration fee due at sign up, then $480 on or before day 1). A 3 week session is $339 total ($99 registration fee due at sign up, then $240 on or before day 1).

All payments are non-refundable.

SIGN-UP in LONG BEACH (Kayla)

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Shelbie – Instructor (Gulfport)

Shelbie has held various sales and retail jobs prior to becoming a franchisee of LSSA in 2023. She was led to LSSA partnership after the drowning of her nephew. She has been married to her husband (Chase) for seven years and together they share two boys; both of whom have completed lessons at LSSA.

Shelbie performs her lessons at the Gulfport pool located at 17218 Doc Lizana Rd.

A 6 week session is $678 total ($198 registration fee due at sign up, then $480 on or before day 1). A 3 week session is $339 total ($99 registration fee due at sign up, then $240 on or before day 1).

All payments are non-refundable.

SIGN-UP in GULFPORT (Shelbie)

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Mallory – Instructor (Bay Saint Louis)

Mallory was born and raised in Bay Saint Louis and is franchisee of LSSA. She has a BS in Business Administration (Marketing) from the University of Southern Mississippi. She has been married to her husband Ryan for eight years and together they have three children that she had been fortunate to be at home raising. Her daughter is a graduate of LSSA and after completing lessons she decided become a franchisee of LSSA in order to give back to her community while being able to continue to raise her children at home.

Mallory performs her lessons in Bay Saint Louis at 509 Thomas Shields Blvd

A 6 week session is $678 total ($198 registration fee due at sign up, then $480 on or before day 1). A 3 week session is $339 total ($99 registration fee due at sign up, then $240 on or before day 1).

All payments are non-refundable.

SIGN UP in BAY ST. LOUIS (Mallory)

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Sunny – Instructor (Ocean Springs)

Sunny grew up in Oceans Springs and lived there until going to college. She graduated from Mississippi College with a Bachelors in Elementary Education. She spent three years teaching while pursuing her Masters in Dyslexia Therapy at Mississippi College. She now spends her days passing our snacks and dancing to princess music with her two young daughters along with teaching dyslexic students to read in the afternoons. Since having kids, one of her biggest fears has been water safety. She is excited to help calm other parents’ fears by equipping their babies with the skills they need to stay safe.

Sunny performs her lesson in Ocean Springs at 13807 Puerto Drive.

A 6 week session is $678 total ($198 registration fee due at sign up, then $480 on or before day 1). A 3 week session is $339 total ($99 registration fee due at sign up, then $240 on or before day 1).

All payments are non-refundable.

SIGN-UP in OCEAN SPRINGS (Sunny) 

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Greg – Co-founder and CEO

Greg is married to Allison and manages LSSA operations. He is a Naval Officer of more than 23 years of service specializing in Program & Project Management and holds an MBA from the University of South Mississippi.

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